HQ revenue Announces New Vision and Mission Statement

The Berlin start-up has unveiled its new vision statement. It reflects the company’s consistent involvement to better understand its customers and meet their needs.

To be the heart of every hotel’s winning revenue strategy.

- Vision Statement

As well, HQ revenue (formerly HQ plus) introduced a new tagline that embodies their spirit and the product’s goal more fittingly:

Be a revenue maker.

- Tagline

“Since our successful software relaunch in 2017, we have been experiencing an increased growth both in our domestic market and globally,” said Roland Hehn, CEO of HQ revenue. “We decided to define a new vision and a new mission that mirror where we are heading for the future even better.”

Looking Toward the Future

For a start-up gaining more ground internationally, having a clear direction is essential.

HQ revenue's product Market Intelligence has already revolutionized the revenue strategy of the majority of European hotels; with a new vision and mission, the company is now sending out a clear message to its customers and the market that its strategy is solid and its efforts future-oriented.

To put their new vision into practice, HQ revenue formulated a detailed mission statement that aligns with its company culture and sets the ground rules for creating innovation with a definite direction in mind:

“HQ plus was founded with an innovative spirit and a futuristic goal: to provide hoteliers and revenue managers worldwide with the best real-time data to make the smartest revenue decisions. We are dedicated to restoring our customers’ independence. We do so by providing a comprehensive and transparent view of the market to help them think efficiently, maximize their revenue and outperform the competition.”

- Mission Statement

With these statements, the company, founded in 2012, officializes its goal to become the leading market intelligence provider in the hotel industry.