More than 40% direct bookings - Francesc González, The Net Revenue

 What does positioning mean for hotels?

There are about 190,000 hotels worldwide. In my view, they are divided into two major groups: One group simply wants to sell beds. The other group tries to stand out from the vast sea of hotel offerings. Many independent hotels, but also small chains, stand out through a particularly customer-oriented strategy: They distinguish themselves through a remarkable customer experience, starting with the design, through the equipment and service, and ending with the staff.

Which role has revenue management in positioning?

Revenue managers are the link that connects all the pieces. Revenue managers understand the hotel and market data and specifically ask each department what they need to maximize the hotel's profit. Unfortunately, in my work, I still see many properties where one hand doesn't know what the other is doing: sales, marketing, operations ... all do their job well, but they work for themselves. But only those hotels that bring all the variables into the big equation will be the winners.

What does this big equation" look like? What can you do for your customers with "The Net Revenue"?

We follow a customer-centric strategy: Know your brand and know your market! This is how you bring your customers into the hotel and ensure customer satisfaction. That's how you build your reputation and sell more and better. That's what we do at The Net Revenue. We take a close look at every hotel. I can tell you that it's a huge success for our clients. I'm not just talking about trends specifically for 3-star hotels, for 5-star hotels or luxury rentals, or just for city hotels in Madrid, Barcelona or Palma de Mallorca. This strategy works for all, for vacation homes, city hotels, seasonal hotels, ski or beach hotels, in Europe or in the United States of America.